storylistener, travel, commercial and lifestyle photographer and speaker

Paul Tellefsen

aka technopaul

Born and raised in Dallas, Texas, Paul Tellefsen is a storylistener and a commercial photographer. He has a passion for people that is focused towards developing environments of meaningful connection in digital and physical spaces. He's been apart of the creative industry since age 12, starting his own company technopaul productions in 2004.

Paul graduated from the University of Texas at Dallas in 2013 with his degree in Emerging Media and Communications (EMAC). He is the creator of Instagram Is: a viral documentary that started as a Senior Capstone Project. It tells the story of social community and connection in our current culture. It has now been seen in 150 countries and loaded over 5 million times. Paul attests this project to jump starting his career. Soon after, he helped start Socality, a global movement, with Scott Bakken in 2014 and he currently oversees their Community and Community Leaders around the world.

Paul's work is framed around the idea of storylistening; something he considers to be the first step in telling a great story ... listening. This shows itself through the great care he takes in understanding a story before ever capturing it. Nevertheless, once captured his images are best described as thoughtful, big picture and detailed.

His work has been featured in art shows around the world like Helsinki Design Week and on websites like Hypebeast, Petapixel, Apartment Therapy, Laughingsquid & Instagram's Blog. He's worked with clients like Buick, Marriott, Ford, Google, MR PORTER, Shangri-La, Cadillac, Toyota & Tennessee Tourism.

Photo by Scott Bakken

Photo by Scott Bakken

What people are saying about Paul.

Paul Tellefsen has his finger on the pulse of what’s happening now. He listens, and uses his considerable skill to creatively tailor his work to the task at hand. Not only does he meet expectations, he exceeds them. That’s precisely why I trust him with my brand.
— Paul Brandt – Singer/Songwriter, Member, Canadian Country Music Hall of Fame
Paul has been an absolute pleasure to work with over the years. We know him for his enthusiasm, reliability, and his tendency to over-deliver on every project he works on!
— Sami Jo Siedband - Talent & Partnerships Manager, The Social Standard
Above his creativity and craft, Paul’s contagious joy rubs off on all people involved in a project. This personability and passion for great work elevates him to the top of my list of creatives.
— Micah Davis - CEO, OvenBits
Paul is not only creative but he listens well, captivates your ideas and then makes them better. He is smart, insightful and innovative. I am so grateful for the work Paul has done for my company. On top of his professionalism, Paul is a wonderful person to work with.
— Nancy Houston, MA, LPC, CST





Leo Burnett Agency

Social Standard Agency

Blitz Agency



Adelphi Hotel





Art Series Hotel Group

The Wendell Home

Tennessee Tourism

AdSpace Network

Made in Mayhem

The Giving Keys

Adobe Youth Voices


Asus Computers

Shangri-La Hotels & Resorts

Israel Collective


Arlo Hotels

Santa Fe Tourism

Publish Brand

Hudson Shoes




Giles and Brother

Dyer & Jenkins

Anvil Hotel

Zao Church

Ona Bags

Clae Shoes

Zico Coconut Water

Krochet Kids intl.

Clae Shoes

KIND Snacks

Corbeaux Bakehouse

August App


Paul Brandt


The Level Collective

Ski Santa Fe

Loretto Inn & Spa

Nancy Houston CST, LPC

Headway Design


Bradley Mountain

Le Labo


Maritime Supply Co

Tuft & Needle

Sock Club

Christian United for Israel

Lone Flag

Chris Capehart (Author)



The Mizrahi Project

Clothe Your Neighbor As Yourself

Matt Knisley (Author)

Scott Bakken Photo

Hotel Del Coronado

Learn more about Paul Tellefsen